时间:2023-05-11 05:10:19 浏览次数:0 TAG:网络舆情监测
As the internet continues to grow and evolve, so does the need for online reputation management. With the rise of social media and other online platforms, it has become increasingly important for businesses, organizations, and individuals to monitor their online presence and manage their reputation. This is where online reputation management (ORM) and online sentiment analysis (OSA) come into play. ORM is the process of monitoring and controlling an individual or organization's online presence. This includes monitoring social media, blogs, news articles, and other online sources for mentions of the individual or organization. According to a survey by Clutch, 83% of businesses believe that online reputation management is important. In addition, 87% of businesses monitor their online presence at least once a year. OSA, on the other hand, is the process of analyzing online content to determine the sentiment or attitude towards a particular brand, product, or topic. This is typically done using natural language processing (NLP) and machine learning algorithms. According to a report by MarketsandMarkets, the global sentiment analysis market is expected to reach $6.4 billion by 2025. Overall, online reputation management and online sentiment analysis are critical components of any digital strategy. By monitoring and managing their online presence, individuals and organizations can protect their reputation and improve their overall online image.
作者:舆情精选