时间:2023-05-26 02:47:27 浏览次数:0 TAG:哪些
Public opinion monitoring is a crucial part of any business, government or organization. It helps to track and analyze the attitudes, opinions and sentiments of the public towards a particular topic or issue. In this article, we will explore the different types of public opinion monitoring and their contents. 1. Social Media Monitoring: Social media platforms like Twitter and Facebook are popular channels for people to express their opinions and share their views. Social media monitoring involves analyzing social media channels to track mentions, hashtags and sentiment towards a particular topic. According to a survey by Statista, in 2021, there were 4.2 billion active social media users worldwide. 2. Online News Monitoring: Online news monitoring involves tracking news articles and reports related to a particular topic or issue. This type of monitoring helps to understand the media's perception and coverage of the topic. According to a report by Reuters Institute, in 2021, online news consumption increased by 30% globally. 3. Survey and Polling: Surveys and polls are effective methods of collecting public opinion data. They are used to measure attitudes, preferences and behaviors of a particular target audience. According to a survey by Pew Research Center, in 2020, 79% of Americans believed that social media has a negative effect on the way news is reported. 4. Traditional Media Monitoring: Traditional media monitoring involves tracking print, radio and television news coverage. This type of monitoring helps to understand the impact of traditional media on public opinion. According to a report by Nielsen, in 2021, the average daily time spent watching television in the United States was 3 hours and 47 minutes. In conclusion, public opinion monitoring is essential for any organization to understand the perceptions and attitudes of the public towards a particular topic or issue. Social media monitoring, online news monitoring, survey and polling, and traditional media monitoring are the key types of monitoring that provide valuable insights into public opinion.
作者:舆情精选