时间:2023-05-29 21:49:03 浏览次数:0 TAG:英文
In the era of social media, public opinion monitoring has become increasingly important for businesses, governments, and individuals. The Japanese term for this practice is "舆情监测" (yúqíng jiāncè), which can be translated into English as "public opinion monitoring." In this article, we will provide a summary of the importance of public opinion monitoring, as well as some examples and data to support this concept. Public opinion monitoring involves the systematic collection, analysis, and interpretation of information about what people are saying and thinking about a particular topic, brand, or entity. It is used to identify trends, opinions, and attitudes, as well as to assess the impact of communications and marketing efforts. For businesses, public opinion monitoring can help them understand customer needs and preferences, identify potential issues before they become crises, and improve their reputation and customer satisfaction. For governments, it can help them gauge public sentiment on policy issues, anticipate potential protests or unrest, and improve communication with citizens. For individuals, it can help them stay informed about the latest news and trends, as well as to voice their opinions and concerns. Some examples of public opinion monitoring tools and platforms include social media monitoring tools like Hootsuite and Sprout Social, online review sites like Yelp and TripAdvisor, and news and media monitoring services like Meltwater and Cision. These tools can provide real-time data on sentiment, engagement, and reach, as well as help identify key influencers and detractors. According to a recent survey by the Pew Research Center, 68% of American adults now get news on social media, highlighting the importance of monitoring public opinion on these platforms. Another study by Brandwatch found that 96% of social media users who mention a brand do not follow the brand's official account, underscoring the need for businesses to monitor social media conversations about their brand. In conclusion, public opinion monitoring is a crucial practice for businesses, governments, and individuals in the digital age. With the right tools and strategies in place, organizations can gain valuable insights into public sentiment, improve their reputation and customer satisfaction, and stay ahead of potential issues and crises.
作者:舆情精选